Prove demand for your business idea before you build it.

Launching a business is an expensive way to see if anyone will buy what you're offering. Instead, run a 48 hour validation sprint to gauge demand and deliver a financial stress test of your Customer Acquisition Cost and product messaging - before you invest serious capital.

View sample report →
Prove market demand
Test value proposition
Discover acquisition costs
Results in 48hrs

[ Methodology ]

Three steps to validation

STEP 01

Setup

Tell us your concept, retail price, cost to produce (COGS), and target audience. We translate it into a programmatic media buying brief.

STEP 02

The 48-Hour Sprint

You approve 5 auto-generated ad variants which then get deployed to live audiences across Meta's ad auction.

STEP 03

The Signal Report

Get a detailed report showing whether there was interest, which messaging resonated and most importantly, how many people actually clicked 'buy'.

[Sample Report]

The report you receive on day three.

No vanity metrics. No fluff. Just vital real-world data that uncovers interest, purchase intent, pricing issues and acquisition costs.

Real world interest in your product or service
Real Customer Acquisition Cost (CAC)
Net profit per sale
Gross margin
Audience-segment performance breakdown
Signal Report · Helix Perfume Concept
Unit economics
Retail Price+£120.00
COGS−£28.00
Gross Margin£92.00
Customer Acquisition Cost−£42.50
Net Margin+£49.50
2.41%
CTR
0.043%
Purchased
41.3%
Margin
VerdictProfitable — proceed to build
View full sample report

[ Statistical Confidence ]

How reliable are your results?

Confidence in your sprint's results scales with sample size. A standard £200 sprint typically lands 100+ clicks — enough to reveal a clear signal on demand, messaging, and pricing.

Clicks (Sample Size)
Confidence Level
Margin of Error
< 100
~70%
± 10–15%
100 – 300
~85%
± 6–8%
400 – 800
95%
± 4–5%
1,000+
99%
± 2–3%

Want tighter numbers? You can top up the Meta ad spend at checkout to push your sample into the higher-confidence ranges. Final click volume always varies by concept and the average CPC for your vertical — niche B2B audiences cost more per click than broad consumer ones.

Based on standard binomial proportion confidence intervals for conversion-rate testing.

[ Pricing ]

One sprint. One fee. No retainer.

The Discovery Sprint

Available

Validate one venture, end-to-end.

£799flat

Includes £200 ad spend · No subscriptions · Deliverable in 48h

  • 5 AI-generated ad variants
  • £200 live Meta auction spend
  • Measured Customer Acquisition Cost
  • Net profit per sale modelling
  • Market Magnetism Index
  • Strategic next-step recommendation